Amflow has launched the Amflow PX and Amflow PR, two new electric mountain bike series that say a lot about where both the brand and the wider Avinox-powered eMTB market are heading. Until now, Amflow has largely been associated with the original Carbon PL and the wider conversation around Avinox’s rapid rise in performance e-bikes. The Amflow PX and Amflow PR change that. This is no longer a one-bike story or a one-off technology showcase. It is the beginning of what looks much more like a proper range strategy, with each bike aimed at a slightly different rider and use case.

The split is fairly clear. The PX is the lighter, more performance-led option, built around the new Avinox M2S drive system, an integrated 700Wh battery and a claimed 20kg-class complete weight. The PR is the more practical, range-focused option, built around either the Avinox M2S or Avinox M2 depending on build, and introducing Avinox’s first removable battery on an Amflow bike. In other words, the Amflow PX and Amflow PR do not just add more choice. They show Amflow trying to widen its appeal without walking away from the aggressive, tech-heavy identity that made the brand stand out in the first place.

That makes this a significant launch for Electric MTB UK readers. The original appeal of Avinox-powered bikes was the way they seemed to challenge the old trade-off between weight, output and range. The Amflow PX and Amflow PR push that argument a step further by splitting it into two directions. If you want the more hard-charging, lighter full-power idea, there is PX. If you want easier charging, removable-battery convenience and a lower price of entry, there is PR. That feels like a more mature move than simply launching another flagship and calling it innovation. It also lands just after the official Avinox M2S motor launch, which gives useful context for what Amflow is trying to do with these new bikes.

Two bikes, two directions

On paper, the PX will grab more immediate attention. Amflow says it sits in the 20kg class, uses a carbon frame weighing just 2.4kg, and pairs that with the Avinox M2S, which is claimed to deliver up to 1,500W peak power and 150Nm maximum torque. That is the sort of numbers-led package that keeps Avinox firmly in the centre of the current motor conversation, and it reinforces what we explored in Avinox M2 motor rumours: what we know so far, and what UK eMTB riders should actually watch in 2026 and our look at DJI Avinox vs Bosch CX-R: what matters for UK eMTB riders. If the PX is the bike meant to keep the performance narrative moving, it does at least arrive with the sort of numbers that make that possible.

The PR, though, may end up being the more interesting bike in real-world terms. It is positioned in the 22kg class with a 2.9kg carbon frame, and its headline feature is not just motor output but the removable battery concept. Amflow says the PR uses Avinox’s first removable 800Wh battery, with claimed range up to 158km, plus support for a 600Wh option that can also be mounted externally as a dual-battery setup. For riders who want easier charging, longer days or more flexibility around how the bike is used, that is arguably the most commercially meaningful part of this launch. It is also the detail that makes the PR feel less like a supporting act and more like a serious addition to the category.

There is also a major setup story here. Both the Amflow PX and Amflow PR are claimed to offer 40 geometry combinations, thanks to adjustable head angle, bottom bracket height and chainstay length. Both arrive with a mullet setup as standard, but a flip chip allows riders to change wheel format without upsetting the bike’s intended balance. That is a strong talking point in itself, because it suggests Amflow wants these bikes to be seen as tunable platforms rather than fixed, one-idea builds. For riders who care about setup, fit and handling as much as motor figures, that could matter just as much as the power numbers.

Amflow is selling a platform now, not just a motor headline

That wider platform point matters. The Amflow PX and Amflow PR are clearly being sold as more than just bikes with big motor figures. The launch also leans into the wider Avinox ecosystem, including the 2-inch OLED display, route import and turn-by-turn navigation, heart-rate-based assist control, four ride modes plus Boost, and Apple Find My integration on the PR. That all helps frame the bikes as part of a complete ownership and ride experience rather than just as a spec-sheet statement. Riders who want to dig deeper into the actual bike range can also look at the official Amflow PX page and Amflow PR page.

Suspension and component choices support that premium positioning too. Amflow says both bikes use a redesigned four-bar linkage and co-tuned FOX suspension, while the braking package includes Magura Gustav Pro and Tektro TKD173 hydraulic disc brakes with 203mm rotors. In typical launch material, that all points towards control, stability and a serious descending brief, which is exactly what these bikes need if they are going to justify the power and range claims elsewhere in the package. That is also why this launch sits comfortably alongside our recent piece asking whether Avinox is becoming the future for performance e-MTBs at Mondraker.

Pricing is another reason this launch matters. The PX Carbon starts at £6,499, with the PX Carbon Pro at £8,999. The PR Carbon starts much lower at £3,999, with the PR Carbon Pro at £5,399. That lower PR entry point is important. It hints that Avinox-equipped bikes may be starting to spread beyond premium halo builds and into something more attainable, even if “attainable” in modern eMTB terms still remains a relative concept. Amflow says the PX Carbon is available now in Europe and Australia, while the PR Carbon is expected later this year.

Why the Amflow PX and Amflow PR matter

The biggest takeaway from the Amflow PX and Amflow PR launch is that Amflow is growing up quickly. It is moving from a brand associated with one attention-grabbing bike into a brand trying to cover more of the eMTB market with distinct model families. At the same time, Avinox is moving from disruption into ecosystem-building. That matters because the next stage of this category will not be won by power numbers alone. It will be shaped by battery strategy, ownership convenience, ride customisation and which brands can turn all that into bikes people actually want to live with.

For now, the Amflow PX and Amflow PR look like an ambitious next step. The PX gives Amflow a sharper performance flagship. The PR could give it a more practical and potentially broader-selling option. Together, they make the brand feel more credible, more complete and much harder to dismiss as a single-launch curiosity.