Haibike and Winora are set to continue under new ownership after Bike Tree agreed to buy key assets of Winora Staiger. The agreement was signed on 29 October, with completion planned for early November.
The announcement issued on 30 October says the deal remains subject to the usual closing conditions. It is therefore an agreed sale, rather than confirmation that the transfer has already completed.
Bike Tree belongs to the Singapore-based Tri Star/DuTech group. The asset purchase covers both brands, stock, selected equipment and technical and commercial know-how.
What will continue?
The plan is to keep operating in Sennfeld, Germany, with 87 employees. However, the agreement also involves 73 job losses. Seven apprenticeships are being retained.
Winora Staiger’s insolvency proceedings opened on 29 October, following the German Accell companies’ applications in August. The announced purchase concerns Winora Staiger’s assets; it should not be read as a sale of the entire Accell group or confirmation of a buyer for Ghost.
What does this mean for UK riders?
The proposed continuation gives Haibike owners a reason to watch the next announcement closely. A buyer for the brand matters, but riders will also want practical detail: who handles support, how dealers obtain frame-specific spares and what happens to outstanding orders.
There is a separate UK context. Haibike’s UK website states that joint administrators were appointed to Accell UK & Ireland Ltd on 6 August 2026. The German asset-sale announcement should not be taken as an update resolving that UK administration.
For anyone considering a discounted bike, the useful questions remain specific to the purchase: is the bike physically in stock, who will service it, and what support is the seller offering? Ask the retailer to confirm those arrangements in writing rather than assuming a change of brand ownership settles them.
The next milestone is confirmation that the transaction has closed, followed by details of the new owner’s plans. Until then, the news is that Haibike has an agreed route forward, with the handover still to be completed.
Featured image: existing Haibike HYBE campaign artwork, supplied by Haibike.