Why are so many bike brands choosing Avinox? After riding the Amflow PX Carbon Pro, I can understand the attraction. The motor’s enormous output gets the attention, but what stays with me is how smoothly it delivers that power. Add the specification Amflow offers for the money and there are two good reasons for the wider eMTB industry to pay attention.
Avinox is the most progressive motor I have ridden. By progressive, I mean the way the assistance builds: it doesn’t kick in and jolt you forwards. It pushes you along with a silky smooth delivery, rather than thrusting you ahead. That distinction matters far more on a technical climb than another impressive number on a specification sheet.
Power you can use, rather than a kick to manage
A motor can respond quickly without feeling abrupt. That was the standout quality in my Amflow PX Carbon Pro review: assistance arrived promptly when the gradient increased, but the delivery remained controlled. The response helped when working the bike over boulders instead of feeling like an unwanted shove.
On a steep, awkward climb, you are doing several jobs at once. You need to keep the front wheel on line, maintain rear-wheel grip and time your pedal strokes around obstacles. An unexpected burst of assistance gives you another thing to correct. Smooth delivery makes it easier to judge what the bike will do when you press on the pedals.
That doesn’t mean Avinox guarantees grip or replaces technique. Tyres, pressure, suspension, gearing and body position still matter. My point is that having substantial assistance available is much more useful when its arrival feels predictable. Trail mode provided enough help for most of my riding, while Auto worked well across changing terrain; I rarely needed the strongest settings.
Why brands are choosing Avinox
This is already much bigger than one Amflow model. In its April 2026 M2 and M2S launch announcement, Avinox said it was working with more than 60 bike-brand partners. It named manufacturers including Atherton, BH, Commencal, Forbidden, Mondraker, Propain and Whyte. That is Avinox’s partner count, not a claim that every partner has a bike available in every UK shop.
There is also a useful distinction between choosing a motor for a new bike and replacing every other system in a range. Adding an Avinox model does not, by itself, mean a brand has abandoned Bosch, Shimano or another supplier. Our guide to which bikes use Avinox covers the growing choice.
Forbidden gives a straightforward explanation in its Dreadnought E FAQs: it chose Avinox because the performance complemented its suspension and geometry. Whyte’s Karve presentation similarly puts emphasis on predictable handling and confidence, rather than treating power alone as the measure of a good bike. Those are the brands’ stated positions; my riding experience helps explain why that combination could be attractive.
Packaging matters too. Avinox supplies a drive system encompassing the motor, battery, controls and software. Its compact drive units give designers a starting point around which to develop their own frames. A shared motor does not dictate a shared ride: a trail bike and a long-travel bike-park machine can use Avinox while making very different demands of their suspension, wheels and tyres.
The Amflow PX Carbon Pro puts price into the argument
At £8,999, the PX Carbon Pro is expensive, but its equipment makes a serious value case within the premium eMTB market. It combines a carbon frame, Fox Factory suspension, SRAM X0 Eagle Transmission and carbon wheels. The comparison becomes interesting when you look at similarly equipped rivals rather than simply matching motor torque.
The 2026 Specialized Turbo Levo 4 Pro is a useful example. Its original £10,299 UK price was £1,300 more than the Amflow: the PX Carbon Pro is approximately 12.6% cheaper on that basis. Both builds offer carbon frames and wheels, X0 wireless shifting and Factory-level suspension. That is a meaningful saving without dropping to an obviously basic component package.
They are not identical bikes, however. The Levo pairs a Fox 38 fork with a GENIE-equipped Float X shock and an 840Wh battery. The Amflow uses a Fox 36, a conventional Float X and a 700Wh battery. The Levo’s larger battery stores 20% more energy on paper, although capacity alone cannot predict the difference in riding range. Fork construction, shock behaviour, brakes, fit and aftercare all belong in the comparison.
There is an important catch if you are shopping now: original prices are not checkout prices. Listings checked on 26 October included a 2026 Levo 4 Pro at £8,199, reduced from £10,299, and Balfe’s advertised one at £7,699. Those advertised prices put it below the Amflow’s £8,999, subject to the exact model, size, availability and delivery terms. A blanket claim that the Amflow is always cheaper would be wrong.
Nor does every premium rival cost more before discounts. Trek Store lists the 2026 Rail+ 9.9 X0 AXS T-Type Gen 5 at £8,500 RRP, with RockShox Ultimate suspension and X0 wireless shifting, although its listing was special-order only. That is a different build, but it is enough to show why a bike’s full specification and actual selling price deserve more attention than its motor badge.
Does Avinox cost manufacturers less?
The retail value of an Amflow does not tell us what another manufacturer pays for an Avinox drive system. We do not have comparable supply contracts, component costs or margins, so there is no sound basis here for claiming that cheaper motors explain the uptake. Complete-bike pricing also reflects the frame, equipment, distribution and the brand’s commercial decisions.
My reading is that Amflow creates competitive pressure by showing what this level of equipment and assistance can cost. A rival must make its own case on ride quality, specification, support or price. Choosing Avinox gives it access to that motor platform, but it does not automatically let it match Amflow’s pricing, or make its finished bike better value.
The motor still has to earn its place in the whole bike
My enthusiasm comes with practical limits. Regular use of the strongest assistance made a noticeable dent in the Amflow’s 700Wh battery. I also preferred a firmer initial brake bite, and the rear suspension had limits compared with longer-travel alternatives. Those findings matter just as much as how effortlessly the motor helps on the way up.
For buyers, a demo should include slow starts, awkward climbs and changes in pedal pressure, rather than just a blast along a fire road. Ask the dealer who handles motor diagnosis and warranty work, and consider whether the battery arrangement suits your charging routine. Those questions apply to every eMTB drive system.
For me, Avinox’s appeal starts with that controlled delivery. The power is there, but it arrives in a way that makes it enjoyable to use. Pair that with a well-equipped, competitively priced bike and it is easy to understand the interest. The strongest case for choosing Avinox is the riding experience the numbers help make possible.
Avinox questions answered
Do all Avinox bikes feel like the Amflow?
No. My impressions here come from the PX Carbon Pro. Motor version, settings, battery configuration and the bike’s geometry, suspension and tyres can all affect the experience. A shared drive-system name is not a substitute for riding the bike you are considering.
Is the Amflow PX Carbon Pro cheaper than a similarly equipped Levo?
Its £8,999 UK price is £1,300 below the 2026 Levo 4 Pro’s original £10,299 price. Discounted Levos can cost less than the Amflow, so compare the exact build and current offer before deciding which represents better value.